Do you want to know what your style recipe is? Would your life be easier if you knew exactly what ingredients you needed in your wardrobe to make you look and feel your best from the inside out? Who are you today? What distinguishes you from everyone else? Who do you want to be right now? What do you want to express with your clothing? Discover your unique style words to base your wardrobe choices on and stop making expensive clothing mistakes.
Become an Image Consultant
Are you interested in becoming an image consultant? If you enjoy helping people look and feel great, are not colour blind, and enjoy clothes then this could be the career for you. It has great flexibility and there are many options of where you can take your skills.
Bespoke Image in conjunction with Jan Fisher Image Coach run Image Consultant Training Courses in Australia and New Zealand. These courses can be done in one stretch at a time or 1 night per week over a number of months
Want more information on becoming an image consultant?
e-Book Store
Want to learn the art of packing light? How to dress your petite body with style? Discover over 150 secrets of an image consultant to help you look better today and tomorrow. You can download these ebooks directly to your computer instantly so you can immediately gain the benefits and start your journey to style. Click here for the e-book store.
What's Your Personal Brand
Every successful company has it’s own ‘brand’ and that brand says something to the consumer about its values, goals, and mission. Big companies spend vast quantities of money on their brand, and ensuring that brand and its image isn’t tarnished – it’s vital to the company’s health that the brand and image are working for, not against the company’s goals.
Have you also noticed how all the messages a company puts out about itself are consistent – for instance BMW is a prestige car to drive, whilst Nike just wants you to go out there and do it and you will always get those message in their advertising and other materials.
So if you are your own company what does your personal image say about you as a brand? What is your message and is that message consistent both day-to-day, and with your business’s image?
Now, I want you to think of three or four words that you’d like your image to convey to the world (and if you run your own business, there needs to be congruency between your personal image and that of your business). Do you want to be seen as:
- Professional
- Reliable
- Influential
- Friendly
- Innovative
- Bold
- Efficient
- Trustworthy
- Avant-garde
The list goes on, but you get the idea. How you dress influences the message others are getting about you and your values and your personal brand. Why is it that if you work in the finance or law sectors, the dress standard includes conservative, dark suits, whilst if you work in the theatre you’re expected to dress with some
flamboyance? What does the finance industry want us to think about them by dressing in conservative darks suits – that they’re trustworthy, professional and can be relied upon not to lose all your hard earned money. Whilst those who work in the arts want you to think by their dress that they’re creative, dynamic, dramatic, innovative and of course exceedingly interesting and entertaining.
So you can understand how what you wear conveys a message to all who see you, and, if it’s your business, it’s even more important, as you are your brand and your business, and if you’re not consistent with your business goals and mission, then what can the customer expect from you?
Think about this, your first meeting with a new client you’re wearing a conservative suit, then the next meeting you’re wearing casual pants and top, the meeting after, you’re wearing a bold patterned shirt and the latest hip jeans, and then you run into the client at the supermarket checkout and you look like you’ve been out nightclubbing even thought it’s four in the afternoon – what is that client to think about you? Unless you’re an actor who has been trying out for a variety of roles, they’ll have started to think “Is this person and their business really the one for me? They don’t seem to know where they’re coming from. Can they really deliver consistent and reliable products/services or should I look for someone else?” All because your personal image is all over the place and doesn’t deliver a consistent message in line with that of your business.
Now that you can see how detrimental to your businesses health your personal branding can be, write down those three or more words that you’d like your image to convey, and think about the kinds of clothes that project these images. A personal image consultation can help you determine your personal style and brand if you’re unsure. Once you’ve developed your brand you can dress these clothes up or down, depending on the situation, but whatever your industry, to be taken seriously, you need to convey a consistent message, day in day out, because you never know who you’ll meet in that supermarket checkout queue.
© Imogen Lamport 2004
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10 Top Tips for Dressing the 50+ Woman
Do you change what you wear each decade or so? If not why not? If you’re still wearing the same clothes that you bought 10 or 20 years ago, you’re aging yourself considerably. Yes, your clothes may be classic in style, but the classic styles of 1990 are not the same as the classic of 2010. Updating is important if you want to maintain a youthful and modern image and not look ‘old lady’. If 40 is the new 30, then 50 is the new 40, and with our longer life expectancies, there is no need to put yourself out to pasture too soon.
Certainly in Australia, I see way more women dressed frumpily as they age, rather than dressed as lamb, but on my trip to the USA last year I was horrified at the number of women who had that whole 16/60 thing going on (16 from the back, mini skirts and cropped tops, 60 from the front, not a good look). Many of my clients say to me “I don’t want to look like mutton dressed as lamb” (here after referred to as MDAL), do tend to dress older rather than younger to ensure that this doesn’t happen. They sacrifice style for safety. There are lots of ways to dress in age appropriate style, yet still look modern and chic.
I’ve been asked to share with you my tips on what I think you should not wear over the age of 50. Now I’m not a lover of too many ‘absolutes’ too many rules. I know women in their 60s who are funky and fabulous and dress in a manner that suits their age and their personality, but is not ‘old lady’ in any way. So how to achieve this goal?
1. As we age, for many of us, skin starts to head south, so it’s important to factor this into dressing your ever changing body. Consider that you may want to cover your knees, leggings are a great way to do this, if you want to wear mid-thigh, or just above the knee tunics, skirts or dresses. Leggings are such a great way to keep your look current, without feeling naked. But remember, leggings are not pants, so they should only be worn with tunics, skirts or dresses, no t-shirts please! Check out these pictures that prove how versatile they are for all ages.
2. Throw out your long skirts – yes, those skirts that hit at any point on your lower calf. Skirts are generally most flattering when they hit just at or at the base of the knee cap. Maxi dresses are an exception to this rule. If you won’t throw out your long skirts, you really need to wear heels to balance their volume, and I know many women over 50 who have issues with their feet and find them too uncomfortable, so it’s easier to adjust your skirt length than be in pain all day!
3. Make sure only one garment is voluminous, if both are on the baggy or boxy side, you will be swamped by fabric which is less than flattering. Too tight all over tends to look MDAL if not careful.
4. Get yourself fitted for a great bra. Chances are you’ve changed size (we all do, plus bra brands are not all equal), and a well fitting bra will give you back your waist (which tends to disappear with menopause). 70% of the support of a bra comes from the band, only 30% from the straps. Most women are wearing a band that is too big, and a cup that is too small. You should only be able to fit a couple of fingers under the band, if you can pull it away from your body more than that, it’s too large and you are not getting the support you need.
5. Make sure your trousers are the current length. Too short trousers are one of the most common features I see on more mature women, and it ages (as well as shortening your legs). Trousers should almost hit the ground, never drag on it, but be as long as possible. This is modern, and elongating. See the pic above – this is the shortest your trousers should be. Remember to try on trousers with the shoes/heels you plan to wear with them to ensure they are the correct length. It’s worth buying 2 pairs of jeans or trousers, one hemmed for flats, the other for heels.
6. Avoid coloured trousers, keep your trousers in neutral colours. Coloured trousers are high fashion or old lady, and if you’re not one to rock the latest fashion with your dramatic personality, they’re best avoided as they draw attention away from your face.
7. If you’ve lost your waist, avoid tucking in tops. Instead make sure your clothes are fitted, with darts and princess seams. Hem your tops so they hit just below your hip bone, a couple of inches above your crotch.
8. Instead of waist belts (unless you have a defined waist), try curved hip belts to add some interest to your outfits.
9. Spaghetti straps tend to look better on young women, look for wider straps on sleeveless tops and even a light sleeve. Check out Helen Mirren, she manages to cover up whilst still remaining modern. Look for light floaty sleeves, mesh sleeves and the like.
10. Don’t be afraid to try something new, but as we age it’s better to include one element of the new fashion, rather than attempt it head to toe. As my mother always said “Change is as good as a holiday” change keeps you young, both mentally and physically.
Many women (and men) tend to lose their way in their 40s and 50s style wise. They haven’t had the time to spend time browsing the shops, as they’re too busy at work or with their families. This is where an image consultant can help you get back on track, and help you develop a stylish new you suitable for the age you are today.
© Imogen Lamport 2010
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Renovate Your Clothes
Many garments can be renovated – and most people never think about doing it – they just assume that if it doesn’t fit, or look great on, that’s the end of it’s lifespan in their wardrobe – but why not try a spot of renovating.
Create a Cashmere Scarf
An cashmere jumper can easily be turned into a cashmere scarf.
- Lie the jumper on a flat surface and cut from the bottom of the armhole on oneside to the other.
- Using the bottom edge of the jumper (no the arms), overlock the raw edge
- Either wear it in it’s looped form, or cut open 1 side seam and finish the raw edge.
Turn a Dress into a Top
Wrap and kimono style dresses work well for this project.
- Cut the dress to a length that suits – remembering to leave 1.5cm to turn up as a hem.
- Hem the new top
Dye out that Stain
If you’ve got a stain that you can’t remove, and your garment is made of a natural fibre, why not dye the garment into a new colour, the stain will often disappear in the process.
Choose a dark coloured dye and remember to follow the instructions, stir, stir stir.
You can also dye garments that you just don’t like the colour of (or they’re not flattering). It will often give them a new lease on life.
© Imogen Lamport 2010
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How to Find the Right Hair Colour
The Right Hair Colour
Apparently 70% of us colour our hair (well women at least) and that’s a pretty high proportion. I see a lot of people with unflattering hair colours and feel sad that they obviously want to enhance their appearance, which is why they’re putting in the colour, but have been misguided on what colours will suit their complexion.
Notice the difference in the two pictures of Angelina Jolie – the blond hair is making her looked washed out – it’s far too warm for her cool complexion and gives her a jaundiced appearance. It’s also too far from her natural colour and so he’s losing her natural high level of contrast which makes her more appealing.
When considering what colour to dye your hair make sure it suits your general colouring – is your skin warm or cool? Is your colouring bright or more muted (if you naturally have ‘mouse’ coloured hair you probably are more muted and should stick to softer hair colours – no bright copper for you.) Are you naturally light or dark or somewhere in between?
A colour consultation can help you discover your best hair colours and what suits you
and will be flattering, because your hair is so close to your face you need it to make you look better not worse.
As we age we have to soften our hair colours, we can’t go as dark as we once were as that will make our wrinkles look deeper and may wash us out. Many people also become cooler in their colouring as they age, so the golden and copper tones no longer work for them.
Be aware that any hair that has been bleached will naturally start to go brassy as the hair colour applied over the bleached hair washes out over time. This can be unflattering on those with cool skin.
Contact Bespoke Image Today to arrange your Colour Analysis
© Imogen Lamport 2010
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Do Your Accessories Make the Grade?
Accessories Make an Outfit
What are accessories?
- Shoes
- Hats
- Scarves
- Jewellery
- Bags
- Wallets
- Ties
- Glasses
- Watches
- Cufflinks
More than anything else, accessories make an outfit. Think about a pair of jeans – pair them with sneakers and you have a very casual look, add a pair of high heeled boots and a whole new look emerges, how about a pair of strappy sandals or jewelled thongs – again the look of the outfit has changed.
When dressing always wear at least two, preferably three or four accessories Consider how these accessories complement each other too – don’t wear an elaborate beaded necklace with sneakers, this necklace will work much better with strappy sandals, whilst sneakers are a very casual look and a plain silver or gold chain will work better with them. And if you’re a bloke, don’t wear strappy sandals!
Many of us get very lazy about our jewellery, we wear the same earrings and necklace day in day out without a thought of how something different could really add impact to how we appear. Jewellery is great for drawing attention up to our face – and if people are looking at our face, they’re not noticing the size of our bum. The face is the centre of communication, and it’s where you want people to be looking. Wearing earrings and a necklace or scarf or brooch, can focus attention on our face, or for men a tie does the same thing – so therefore it is imperative that you choose the right accessories, something that flatters and compliments you.
Consider your scale – are you small boned or big boned? Particularly tall or short? Whatever your size, keep your accessories in scale with you, e.g. if you’re petite, don’t wear chunky platform shoes as they will look ridiculous and dwarf you, also consider the size of your handbag – anything too big will make you look even smaller.
Consider your personality – do you like being the centre of attention? Then wear bigger, bolder accessories, if you wouldn’t consider yourself particularly creative or bold, then wear accessories that are in scale with your body frame.
Make sure your accessories speak quality, when your wallet is looking stuffed and bashed up and your shoes are scuffed, you will look down-at-heel. Ensure that the accessories you wear project the right image – don’t wear a sports watch with a business suit, and alternatively, don’t wear a dress watch with your tracksuit.
Each season update your accessories, just by adding new elements such as shoes, a scarf, glasses or jewellery to your wardrobe, you can revitalize your wardrobe basics and look up-to-date without spending a fortune and replacing your wardrobe.
© Imogen Lamport, 2006
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DIY Wardrobe Audit
I’ve a Wardrobe Full of Clothes and Nothing to Wear
How often do I hear this refrain? Many people say it to themselves almost every day, go out and buy more clothes, yet the problem still continues. In the words of the late great Professor Julius Sumner Miller Why is it so?. And more importantly, How Can I Change It?
Take a good look in your wardrobe – you’ll find clothes that don’t fit, clothes that you’ve had for years – both well worn and hardly worn, clothes that you bought for a special occasion that you’ve never worn again, clothes that you bought on a trip or holiday somewhere, and those clothes that you wear every day.
Most people wear 20% of their clothes 80% of the time because all their other clothes just don’t work for them in some way or another. They don’t suit their personality or current lifestyle. They don’t fit – either too big (better keep them for the next fat day) or too small (cos they might just lose that weight and be able to fit into them). Clothes that have sentimental value, but are out of fashion. Clothes that are out of season. And clothes that no matter how often they put on, they don’t go with anything else they own, or for some inexplicable reason or other just don’t feel good on, but because they’re almost new, can’t be thrown away.
So you can see that you’ve probably got lots of clothes that just aren’t working for you, but because of a gamut of reasons you feel unable to part with, so they’re taking up lots of space that could be put to use with new, better clothes that make you feel and look great every day.
So how do you go about making your wardrobe work better for you?
Here is how to do your own wardrobe audit (you may need to get a good and trusted friend, or friendly image consultant to help if you’re a bit scared). Arm yourself with some large plastic garbage bags.
- Pull ALL your clothes out of the wardrobe (yep, all of them, you want to have your wardrobe completely emptied). Put it all on the bed.
- Look inside your wardrobe – get out the vacuum if there’s lots of dust and give it a clean before you start putting clothes back inside.
- Look at each garment individually – imagine this is an op shop. Would you buy it? If it screams a decade at you (that isn’t the current one), it’s had its day and is time to go.
- Look for signs of wear in the fabric – neck, cuffs, collars, stains, hanging threads, buttons missing etc – can it be fixed and be a great garment? Put it on a file for mending, otherwise, put it in a bin bag – and decide whether it’s even good enough to go to an op-shop, or whether it should go straight to your bin.
- Consider when you bought each garment – if it’s more than 5 years old it’s out of fashion (except some well made classic suiting), and looks it, and is making you look old and dated before your time. Look at the details – often collars, pockets and buttons date a garment. Get rid of it.
- Not sure about whether it still fits – try it on and see – make sure sleeves are long enough, that hems are the right length (not sure, see an image consultant and find out what looks best on you). If it’s too big are you keeping it because you might put on weight? If you feel you must, put it in another wardrobe, away from your everyday clothes, and if in a year you still haven’t needed to wear the item get rid of it (it’s old fashioned and out of date now). Is it too small and you’re hoping to loose weight. Unless it’s a really classic garment that you love to bits, get rid of it. By the time you lose the weight to get into it, it will be out of fashion, and plus, when you have lost the weight you’ll be so proud of yourself you’ll want to go out and buy yourself something new to wear, not wear stuff that’s been in your wardrobe for ages.
- It pretty much fits, but the waist is too big, or hips are baggy, sleeves too long, if everything else about the garment is great – get it altered – you’ll look better and wear it. Put it on your alterations pile.
- You bought it on holiday in Paris (or is your wedding dress) and just can’t bear to throw it out? Put it away in a box somewhere, don’t let it take up valuable wardrobe space. It’s a souvenir now.
- Does it go with other clothes you own? Look at the colours, styles, shapes and decide on a few different outfits for wearing the garment. If you can’t wear it with other clothes you already own consider why – if it’s not a great colour then get rid of it. It’s cheaper to do this than going out and buying 3-4 more items of clothing to have something to wear it with.
- Now that you’ve gone through all your clothes, hang them back up (on decent hangers please – no wire dry cleaners hangers – they ruin your clothes), put them in order of the type of clothes, all shirts together, all trousers, jackets, etc. as this will make finding clothes so much easier when you’re going to get dressed.
- Take your bags of clothes (and shoes) and put them in the charity bin so you’re not tempted to dig out an item that is way past its used by date.
- Make a list of clothing that you need to buy – do you have a black jumper that you wear and wear, but now looks worn and daggy, but don’t want to throw out because it’s a wardrobe staple? Then put it on a shopping list and go out and get a new great black jumper.
A wardrobe audit can seem like a daunting task, but it will make you feel cleansed and free of clutter and allow you to really see what you have in your wardrobe, and what you really need.
© Imogen Lamport 2010
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University Study Proves Image Consultants Raise Self-Esteem
The first ever image research study from Central Michigan University, commissioned by the Association of Image Consultants International, shows image consulting services give people more than just a “superficial boost.” The image services also raise peoples’ self-esteem.
The purpose of the in-depth international study was to measure the effectiveness of the work of image consultants and the gain experienced by clients from having participated in consultations. A total of 85 clients, representing 18 image consultants in 10 countries, participated in the study.
The research study design was comprised of four components. Volunteer image consultants administered a pre and post survey to measure their clients’ needs before and after the services. The survey approach allowed for collection of data relating to clients’ previous learning about image and personal style, their goal achievement, the perceived value of the consultation, their satisfaction with the consultation, 42 measures of their needs in the areas of appearance, self- image, personal and professional development, and relevant demographic information.
In addition, self-esteem measures were obtained using the Hartman Self Esteem Index®. Sixty-three percent experienced gains in their self-esteem scores, sometimes by an appreciable amount. Other components evaluated in the Index that showed appreciable changes were self-assessment, self-improvement, self-management and internal self-esteem.
In every single case, clients were extremely satisfied with their consultation experience, giving extremely high ratings to their image consultants in all areas queried. In addition, their perception of the value of the sessions to them, personally, was extremely high.
This study validates the work of image consultants as being important not only on a superficial level but also that it has a positive influence on a client’s ability to realise and appreciate his or her own self-worth.
The results of the study also demonstrate that image services have a significant impact on personal and professional development skills which relate to the areas people deem most important in life: self-confidence, career, promotion and performance and interpersonal relationships. It is now evident that the work of image consultants influences both the “inside”, as well as the “outside” human element.
The study also showed that image consultants do not have to perform extreme makeovers or work with their clients for years to impact their self-confidence. The average number of sessions in this sample was 2.18 ranging from 1 to 12 hours maximum. Image Consultants make a big difference in a small amount of time!
Free Tips
General
Where to go shopping when you’re not the average size or shape – whether you’re tall, short, have a big bottom, long legs or arms, we’re compiling a list of shops that you can try.
Wearing Name Tags – when at a function where you are required to wear a name tag – pin it onto your RIGHT side, approximately 10cm below your shoulder – why? Because we read left to right and by putting it on our right side, near our face, people will read it as they look at us and are more likely to remember our names.
When applying for a job do your research on the dress code (websites often have pictures of employees so you can get a feel of the dress code) and then dress to fit in – eg. Applying for a job as a Sales Assistant and the dress code is black pants/skirt white shirt – then dress in this – if you look the part you’re one step closer to landing the job.
Sunglasses are for outdoors only, and if you meet someone in the street and stop to chat, take them off – having a conversation with a person with sunglasses on is like having a conversation through a closed door.
Not sure what to wear to a function? It’s better to err on the side of overdressing than underdressing. Be the one to raise the tone of the occasion not lower it. And if you find you’ve gone way over the top, tell everyone you’ve somewhere else to go afterwards.
Make sure your trousers are long enough – trousers should reach to at least the bones on the top of your feet, about 2.5cm from the base of your toes or alternatively the back of the trouser should sit at the top of the heel of your shoe. This will make you look taller, slimmer, leggier and will ensure that when you sit down your trousers don’t ride up and show off any leg.
Women
If you wear lipstick – and you should as it gives you a more polished and professional look – make sure you take it with you when you go out and reapply it every few hours – half-eaten-off lipstick is not attractive.
If you want to look slimmer, don’t wear clothes with horizontal stripes – trendy they may be – fattening they are.
Men
Are you in a time-warp? A lot of men still dress in the same suit they bought 5-10 years ago, or how they were dressing when they were 25 (and if you’re older than 25 it’s time to move on). Men often say that this is because they hate shopping – but you’re doing yourself an injustice, old, out-dated clothes make you look like and old man with out-dated ideas – is this the way to dress to get that pay-rise or promotion?
The comb-over hairstyle – just don’t do it – you’re not fooling anyone, not even yourself.
Etiquette
When introducing two people in a business situation, always introduce the more senior to the less senior, rather than the other way around.
After any business lunch or dinner where you are the host, ask if your guest needs a taxi, and if so, ask the maitre d’ to order one, then walk with your client to the taxi door and see them off.
When someone you’ve met previously is approaching and you can’t remember their name be the first to welcome him or her by saying your name as you shake hands. More times than not, the other person will say their name.
If you are asked if a clothing item suits someone and you think it doesn’t – rather than say – it makes you look fat – say “it’s not a flattering cut for you”.
Many more tips available on my blogs
Read my blogs: Inside Out Style and Killer Heels
© Imogen Lamport 2010
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