Why is Image So Important?
What other people think about you is strongly influenced by your appearance (like it or not), eg:
- how much authority you may have
- how intelligent you are
- your level of trustworthiness
- how financially successful you might be
- your suitability for hire or promotion
Your personal presentation, including communication skills, influence others behaviour towards you, including:
- complying with your requests
- trusting you with information
- giving you access to the decision-makers
- paying you a certain salary or fee
- hiring you or purchasing your product
