Bespoke: to hand tailor 
Imogen Lamport

Imogen Lamport

Bespoke Image provides tailored image consulting and coaching solutions for you and your company. Our aim is to bring out the best in you. We are Melbourne based.

Imogen Lamport B.A. Comm., AICI CIP created her image consultancy Bespoke Image with a clear mission – to help people look amazing every day without stress and confusion.

As a former publicist for Penguin Books Australia, Imogen worked with many successful people. She became fascinated by the issue of image. Was there a connection between image and confidence? How important was image to success? Could she help someone improve their image to gain greater success?

She decided to leave PR to pursue her true passion as an image consultant. She studied clothing, and learned what looked good on different body types. She studied comprehensive colour analysis, and realized how to help people shine with the right shades. She was able to combine her natural talents with extensive training and an almost scientific approach to figure out what worked and why. She started helping people to look and feel amazing.

In 2004, Imogen started her own business, Bespoke Image. In 2006, her dedication led her to become President of the AICI (Association of Image Consultants International) Australian chapter. She worked tirelessly to raise the industry’s standards of training and professionalism, bringing the AICI’s First Level Certification exam to Australia. In 2007, Imogen was honoured as Chapter Member of the Year, and later, as VP of Communications, she created the chapter’s first website and helped the organization grow substantially.

In 2009, Imogen was awarded the Certified Image Professional certificate from the AICI, an achievement that acknowledges a highly competent level of training and experience. She is proud to be one of only eight in Australia to have reached this level.

Imogen currently trains people to be image consultants through the Academy of Professional Image in Melbourne.   She also conducts workshops for retail optometrists, and works with cancer patients through the wonderful Look Good Feel Better organization. Her successful blog, Inside Out Style, offers valuable information and tips, and attracts readers from around the world.

Imogen is regularly interviewed by the media on a variety of image related subjects and has been featured in The Sunday Age M Magazine,  Hong Kong Tatler magazine, The Age, The Herald Sun, The Daily Telegraph, Sunday Herald Sun,  Men’s Style, Australian Mortgage Professional magazine, ABC Radio in Melbourne, Sydney, Tasmania and Brisbane as well has having appeared on Melbourne Talk Radio and cable TV shows.

But it is her work with her clients that gives Imogen the most pleasure. Through workshops, corporate events, media appearances, colour consultations, and personal shopping services, she shares her considerable knowledge with everyone from stay-at-home moms to corporate executives. Imogen wants to help you get dressed, get out the door, and get on with life.

Who Uses Image Consultants

Sunday Age M Magazine


  • Receptionists
  • Sales People
  • Consultants
  • CEOs
  • School, TAFE and University Graduates
  • Small Business Owners
  • Teachers
  • Ambitious Professionals
  • Mothers Returning to the Workforce
  • Politicians
  • Singers, Dancers, Actors, Writers
  • Company Spokespeople
  • Anyone who may be interviewed by the media

. . . And people who just want to feel good about themselves, look great, and save money when buying clothes.

Thanks so much for presenting at our Mums group. I have been collating feedback forms lately and the response to your presentation was overwhelmingly excited and positive. Mums have commented on how much fun the presentation was, but also on how much more fun shopping is since having their colours done and how much more confident they feel when shopping. You have made a big difference to the lives of women who don’t spend a lot of time or energy on themselves. Thank-you again! Gabriel Norris, Co-ordinator, MOPS, One Community Church, Blackburn

Take the Next Step – Contact Bespoke Image today!